Creative AI · 8 min read
The AI Creative Professional: A New Multidisciplinary Role
A closer look at the emerging AI creative professional: part art director, creative director, copywriter and production specialist, with judgement at the center.
Journal
Creative AI, craft and the business of making things people remember.
Field notes from an art director working with generative tools every day — design, video, composition, copyright, websites, marketing and how agencies are changing.
Careers · September 21, 2026
Creative Careers and AI: New Opportunities, New Expectations
How AI is reshaping creative careers, what companies now expect from candidates, and how designers, writers and directors can update their résumés and portfolios.
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Creative AI · 7 min read
Claude Fable 5.1 vs Fable 5: What Actually Changed for Creative AI
A practical comparison of Fable 5.1 and Fable 5 for creative work — art direction, copy, design systems, video concepts and where the upgrade actually pays off.
Packaging · 8 min read
Packaging Design with AI: From Concept to Shelf-Ready
A working framework for designing packaging with AI — concept exploration, mockups, print reality checks and the human decisions that make a pack sell.
Skills · 6 min read
The Skills Every Creative Needs in the AI Era
Taste, judgement, editing, strategy and craft: the human skills that separate memorable creative work from generic AI output.
AI Agents · 7 min read
AI Agents for Creative Work: From Prompts to Production
How autonomous AI agents are changing creative workflows — research, iteration, asset production and the guardrails that keep quality high.
Agency · 6 min read
How to Choose a Creative Agency in the AI Era
What brands should look for in a creative agency now — AI fluency, craft, strategy, transparency and a process that protects your brand.
Design · 6 min read
Design Thinking in the Age of Generative Tools
Why design thinking still matters when AI can generate solutions — and how to use empathy, framing and iteration to direct the machine.
Design · 6 min read
Using AI for Design: A Practical Framework
A clear framework for using AI in design projects — when to generate, when to refine by hand, and how to keep the final work intentional.
Composition · 6 min read
The Anatomy of a Strong Visual Composition
A deep dive into the building blocks of visual composition — balance, rhythm, focal points and negative space — for designers and art directors.
Photography · 7 min read
Editorial Photography: Direction, Mood and Story
How to direct editorial photography that carries a story — casting, lighting, styling, location and the decisions that hold a campaign together.
Creative · 6 min read
Creative AI: How an Art Director Actually Uses It
A practical creative AI workflow for art directors: where generative tools help, where craft still wins, and how to keep a brand's voice intact.
Design · 6 min read
Designing Brands and Packaging in the Age of AI
How generative AI speeds up brand identity and packaging design without flattening the idea — from territory exploration to shelf-ready artwork.
Film · 7 min read
AI Video Production: Making Brand Films That Feel Real
A production workflow for AI video: previz, shot consistency, camera language, sound design and when to shoot live action instead.
Composition · 5 min read
Composition: The Skill That Makes AI Images Look Directed
Framing, hierarchy, negative space and light: the composition fundamentals that separate a directed AI image from a generic render.
Copyright · 6 min read
AI and Copyright: What Brands Need to Get Right
Ownership, licensing, training data, likeness and client contracts: how to use generative AI in commercial creative work responsibly.
Web · 6 min read
Websites in the AI Era: Speed, Story and Conversion
How AI changes web design and build — from generated art direction to faster prototyping — while performance, clarity and SEO still decide results.
Marketing · 6 min read
AI Marketing: More Assets, Sharper Campaigns
How AI changes campaign production — creative volume, personalisation, testing velocity — and the brand guardrails that keep it from going generic.
Agency · 6 min read
The Creative Agency Model After AI
Smaller teams, faster output, new pricing: how AI is changing what clients buy from creative agencies and what actually stays valuable.